Technological developments have a great impact on business life (digital transformation) as well as their effects and improvements on civilian life. Digital technologies now greatly reduce the work processes of the employees and remove the existing workload. While this saves companies in the short and long term, it also allows employees to use their valuable time more productively.
In this article, where we touch on the main points and differences of digital terms, we will also touch on the importance of digital transformation for companies and how VooDoo RPA supports these processes.
The digitization process refers to the transfer of information, physical objects or attributes that exist in analog form to digital media.
The concept of digitalization, on the other hand, means making effective and improving business processes by utilizing the data transferred to the digital environment or the various technologies provided by this environment.
Digital transformation refers to the fact that an organization operates by integrating digital technology into every aspect of the enterprise. Businesses that adopt innovative digital technologies not only increase their service capabilities but also make a significant gain in improving customer experience.
Although digitization and digitalization are two terms that are sometimes preferred interchangeably, these two are quite different concepts.
Digitization refers to transferring the data at hand to digital media, while the concept of digitalization includes the use of this data in business processes. Digital transformation is the last phase of this ring. It is a collective transformation realized by humans, business processes, and technology.
Organizations incorporate innovative digital technologies into their business processes to increase their productivity and efficiency in competitive markets, thereby increasing their profit margins. With rapidly developing technologies, the interest of organizations in digitalization and digital transformation is increasing day by day.
There are many advantages that digital transformation can bring to a business. This transformation is a win-win situation, as it will not only ensure customer satisfaction but also increase the operational capabilities of your employees while serving them.
Every customer expects instant service
One of the most important advantages of digital transformation is customer satisfaction. Today, customers expect to be able to access a service anytime, anywhere, via different devices. An effective service model that responds to these needs of customers is an important element that will put you ahead of other competitive businesses.
Whether you give your customers a good experience or not creates a general perception about your brand. Therefore, adopting a customer-oriented strategy would be a wise solution.
According to a survey conducted by Harvard Business Review (HBR), 40% of respondents say customer experience is their top priority for digital transformation.
Creating an agile IT environment
One of the most critical technologies to be adopted in order to create an agile Information Technologies environment is cloud technology. Cloud computing is the general name of internet-based computing services for computers and other devices that can be used at any time and provide computer resources shared among users.
With the cloud system, the capabilities of your business such as speed, dynamics, and flexibility increase. You can meet the requirements of your customers more quickly by testing new projects in this environment with more affordable costs and low risks.
You can get a 360° view of your customers by easily integrating SaaS applications such as customer databases and Big Data analytics into the cloud system. In this way, you can see how, when and why your customers do business with you, and you can provide a more advanced customer experience with the data you obtain.
6 important advantages of digitalization for your institution:
The process of deciding on the digitization process should be carefully planned and the use of technology systems should be carefully considered. Otherwise, even if digital transformation is carried out, the desired efficiency may not be fully achieved.
VooDoo RPA is software with advanced capabilities that can be implemented at enterprise scales and does not require any coding knowledge. Powered by artificial intelligence, VooDoo can automate high-volume, process-driven, and repeatable tasks for businesses.
Thanks to its advanced capabilities, VooDoo can overcome operational challenges by taking over the so-called back-office work of organizations. While doing all this, it provides detailed performance reports about workflows with its capabilities. Organizations have the opportunity to use this acquired data to make their digital strategies more efficient. VooDoo makes digital transformation simpler and faster.
Taking on back-office tasks, VooDoo enables teams working in institutions to use their time more efficiently. This allows employees to devote time to higher-value activities such as customer service, sales, and marketing, which can result in increased customer experience and more customer acquisition.
Regardless of the industry, top companies are investing in innovative digital technologies to improve their operational processes and customer relationships and increase their sales and service. Therefore, VooDoo RPA can very successfully support digital transformation, as it is a technology that can make all these improvements and enhancements.
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